Montana is
Montana is
About Badass Brands
Our Mission and Vision
We set off on this mission to celebrate people that live by the *badass code.
*A badass is someone who lives their life authentically, driven by values such as compassion, courage, honor and integrity. Badasses inspire others to be brave, resilient, and believe in the radical notion that every human has a legacy to live out and leave behind.
Brand Positioning
Lifestyle branding seeks to inspire and motivate. The goal is to contribute to the definition of the target customer’s way of life.
Brand Personality
Down to earth, spirited & daring, reliable, charming, and outdoorsy
Target Market
18-25 | 25-30 | 30-40
The details are not the details. They make the design.
CHARLES EAMES
Our Core Values
Compassion
"Compassion is an action word with no boundaries." - Prince
Courage
"Courage is being scared to death, but saddling up anyway." John Wayne
Integrity
"Don't compromise yourself. You're all you've got." - Janis Joplin
Honor
No person was ever honored for what he received. Honor has been the reward for what he gave." - Calvin Coolidge
Our Featured Products
Our Latest Products
Hear what others have to say...
Hear it from others:
”Dui te m civilis eodem qui M magnis eum in quae ab ante, hic quo dis. Magna per aut propositum – per esse utinam gordius.”
Mary D. Moreno
Office manager
”Dui te m civilis eodem qui M magnis eum in quae ab ante, hic quo dis. Magna per aut propositum – per esse utinam gordius.”
Christina Miller
Journalist
”Dui te m civilis eodem qui M magnis eum in quae ab ante, hic quo dis. Magna per aut propositum – per esse utinam gordius.”
Doug Quinones
USLA Student
”Vel id v fatalis earum dis D hostem nec te quos ab fuga, est mus est. Eodem cum dis publicarum – hac modo capita viscera a pericula risus est nam honorem.”
Lowell Lambert
Local Radio Host
Get To Know
Our Branding Team
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