We set off on this mission to celebrate people that live by the *badass code.
*A badass is someone who lives their life authentically, driven by values such as compassion, courage, honor and integrity. Badasses inspire others to be brave, resilient, and believe in the radical notion that every human has a legacy to live out and leave behind.
Lifestyle branding seeks to inspire and motivate. The goal is to contribute to the definition of the target customer’s way of life.
Down to earth, spirited & daring, reliable, charming, and outdoorsy
"Compassion is an action word with no boundaries." - Prince
"Courage is being scared to death, but saddling up anyway." John Wayne
"Don't compromise yourself. You're all you've got." - Janis Joplin
No person was ever honored for what he received. Honor has been the reward for what he gave." - Calvin Coolidge
”Dui te m civilis eodem qui M magnis eum in quae ab ante, hic quo dis. Magna per aut propositum – per esse utinam gordius.”
”Dui te m civilis eodem qui M magnis eum in quae ab ante, hic quo dis. Magna per aut propositum – per esse utinam gordius.”
”Dui te m civilis eodem qui M magnis eum in quae ab ante, hic quo dis. Magna per aut propositum – per esse utinam gordius.”
”Vel id v fatalis earum dis D hostem nec te quos ab fuga, est mus est. Eodem cum dis publicarum – hac modo capita viscera a pericula risus est nam honorem.”
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