Be a Badass

Montana is

Montana is

About Badass Brands

Our Mission and Vision

We set off on this mission to celebrate people that live by the *badass code.

*A badass is someone who lives their life authentically, driven by values such as compassion, courage, honor and integrity. Badasses inspire others to be brave, resilient, and believe in the radical notion that every human has a legacy to live out and leave behind.

Brand Positioning

Lifestyle branding seeks to inspire and motivate. The goal is to contribute to the definition of the target customer’s way of life.

Brand Personality

Down to earth, spirited & daring, reliable, charming, and outdoorsy

Target Market

18-25 | 25-30 | 30-40

The details are not the details. They make the design.

CHARLES EAMES

Our Core Values

Compassion

"Compassion is an action word with no boundaries." - Prince

Courage

"Courage is being scared to death, but saddling up anyway." John Wayne

Integrity

"Don't compromise yourself. You're all you've got." - Janis Joplin

Honor

No person was ever honored for what he received. Honor has been the reward for what he gave." - Calvin Coolidge

Our Featured Products

Our Latest Products

Hear what others have to say...

Hear it from others:

”Dui te m civilis eodem qui M magnis eum in quae ab ante, hic quo dis. Magna per aut propositum – per esse utinam gordius.”

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Mary D. Moreno

Office manager

”Dui te m civilis eodem qui M magnis eum in quae ab ante, hic quo dis. Magna per aut propositum – per esse utinam gordius.”

k-s18-ice-4421-job5-l.jpg

Christina Miller

Journalist

”Dui te m civilis eodem qui M magnis eum in quae ab ante, hic quo dis. Magna per aut propositum – per esse utinam gordius.”

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Doug Quinones

USLA Student

Vel id v fatalis earum dis D hostem nec te quos ab fuga, est mus est. Eodem cum dis publicarum – hac modo capita viscera a pericula risus est nam honorem.”

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Lowell Lambert

Local Radio Host

Get To Know

Our Branding Team

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